New technology is great, if you can use it. Sometimes things are so new and nobody is quite ready for it and it falls out of the public eye for a little while. Before the current MP3 format, different companies tried it back in the mid nineties, but the public wasn’t ready to take the new technology and run with it. First of all, people were still used to having a hard copy of their music, downloading it just seemed weird.
So because the technology seemed strange and they couldn’t see the value in it, the technology hung out a little longer than it should have before exploding in popularity. When Apple introduced the first iPod and people began to see the positives and benefits of having a digital format, they began to think of actually purchasing it in that format. But they needed a user friendly way to get started and iPod did that for them. It is the same with 3D technology for your home television.
Well, they say election years are great years for the news media, and since 2012 is an election year, and there looks to be a heated race between the GOP and President Obama’s reelection committee, you can be sure that lots of dollars will be flowing into the news media. Indeed it couldn’t come at a better time, or at a more crucial time as media outlets have been laying off, and watching their viewership and readership dwindle.
As you probably know most of the reason for this has to do with online social networks and the amount of time people are spending online. Some of the top media outlet companies are now putting their news online and making available for mobile users with smart phones, iPads, and tablets to be viewed. Luckily, they are also harnessing their advertisers and taking them on the road as well, this gives a reprieve to a severely downtrodden news media industry.
One interesting new trend that I am watching this year is the concept of news articles being put into collections that can be downloaded by subscribers for viewing on their e-reader personal tech devices. In other words the New York Times for instance might take all the articles on Afghanistan and put them together in a collection or e-book and sell them for a $1.99 let’s say, and you will have essentially an e-book which is nothing more than all the articles on that particular topic. Since the content has already been created previously, it’s an excellent new income stream.